User Research
Brand Strategy
Visual Design Exploration
Visual identity
Brand Application
L’Homme Inti is a pioneering luxury male intimate care brand, merging medical expertise with premium self-care solutions. Developed by a leading Harley Street Urologist, the brand redefines modern masculinity by offering scientifically backed, high-quality formulations rooted in British, French, and Inca traditions. Designed for the modern man who values discretion, sophistication, and holistic well-being, L’Homme Inti sets a new standard in male personal care with innovative solutions.
User Research
Research Objectives
To understand the needs, pain points, and behaviours of affluent men regarding intimate care, and to identify gaps in the luxury self-care market. Key questions explored:
What are their attitudes towards intimate care?
What pain points do they experience with existing products?
What do they expect from a luxury intimate care brand?
What factors influence their purchasing decisions?
Research Method
A combination of qualitative and quantitative methods was used:
Conducted in-depth user interviews with men at Selfridges London, the Professional Beauty event at London ExCeL, and Beauty World Middle East in Dubai. The interviews were structured with numerical scoring and focused on intimate care habits, product expectations, and lifestyle preferences.
Conducted a competitor analysis of luxury male intimate care brands, including Man1Health, Necessaire, Malin + Goetz, Jack Black, Bravo Sierra, and Dr. Barbara Sturm. Evaluated their strengths, weaknesses, branding, and market positioning to identify gaps.
User Research
I have selected the top 5 most important questions from a 10-question user research questionnaire, using the average scores from each area.
Dubai is more open to discussing intimate care, but both Dubai and the UK value discreet packaging equally. Both regions are interested in premium, medically-backed products, with Dubai showing a slightly stronger preference for luxury branding.
Competitive research shows a gap for a luxury, holistic male intimate care brand. Existing competitors are either too clinical, too general, or lack exclusivity.
Demographics & Psychographics
Affluent men aged 25-50, residing in urban centres such as
London, Paris, Monaco, Copenhagen, Rome, Dubai, Riyadh, and Cairo. These individuals are likely professionals, executives, and entrepreneurs who value luxury, quality, and self-care.
Affluent men aged 25-50, residing in urban centres such as
London, Paris, Monaco, Copenhagen, Rome, Dubai, Riyadh, and Cairo. These individuals are likely professionals, executives, and entrepreneurs who value luxury, quality, and self-care.
Men who embrace modern masculinity, appreciate high-end
products, and prioritise their health and well-being. They are well-informed, discerning consumers who seek premium, scientifically-backed solutions for their intimate care needs.
products, and prioritise their health and well-being. They are well-informed, discerning consumers who seek premium, scientifically-backed solutions for their intimate care needs.
Behavioural Insights & Pain Points
Men seek luxury, discretion, and scientifically-backed intimate care. To position L’Homme Inti as a luxury necessity, the brand should leverage educational content to break stigma and redefine intimate care as a refined self-care ritual.
Brand Strategy
At L’Homme Inti, their mission is to redefine modern masculinity by providing premium, scientifically-backed intimate care products that enhance the well-being, confidence, and sense of self of every man. L'Homme Inti aspires to be the leading luxury male intimate care brand, empowering men to prioritise their health and well-being.
Rooted in the expertise of a prestigious Harley Street Urologist, L'Homme Inti seamlessly blends the timeless elegance and quality of London with the contemporary sophistication of French traditions. Drawing inspiration from Inti, the ancient Inca Sun God symbolising providing and dominant power
Brand Pillars
Medical Expertise
Scientifically-backed solutions from a Harley Street Urologist.
Luxury & Quality
Premium ingredients inspired by British and French traditions.
Holistic Well-being
Encouraging both physical and emotional confidence.
Discretion
A refined, subtle approach to intimate care, ensuring privacy and sophistication.
L’Homme Inti embraces the Ruler archetype, exuding mastery, sophistication, and empowerment. Committed to leading the luxury male intimate care industry, it instills strength and well-being in its consumers. Confident & Authoritative—rooted in medical expertise and always backed by research.
Visual Design Exploration
Logo
The first concept features a traditional sun, symbolising the Sun God Inti and drawing inspiration from Inca heritage.
The second concept takes a refined approach, incorporating French and English design elements to align with the client’s desired brand aesthetic.
The third concept presents a deconstructed, abstract sun, blending influences from both Inca heritage and European sophistication.
Typography
Using a sans-serif font like Gotham for the brand emphasises strength, modernity, and clarity, aligning with the masculine positioning of the brand. The clean, bold lines of Gotham convey a sense of confidence and sophistication.
Concept 1
Concept 2
Concept 3
Visual identity
The client chose the second concept, which takes a refined approach by incorporating French and English design elements to align with their desired brand aesthetic.
Brand Application
Brand Application
